Corporate Identity Milestone 1: sketches

Description:

Moksha Yoga is a chain yoga studio, which offers hot yoga classes for people of all skill levels. Moksha yoga follows a set series of poses as a framework that is a bit more flexible than competitors like Bikram. It allows changes in sequencing and different class types and timelines.

Moksha Yoga is a chain yoga studio, which offers hot yoga classes for people of all skill levels. Moksha yoga follows a set series of poses as a framework that is a bit more flexible than competitors like Bikram. It allows changes in sequencing and different class types and timelines.

Name of company: The Yoga House

The logo is to represent flexibility, wellness and/or power and the fact it is hot yoga.

The fire represents dedication and both mental and physical strength.

The seated lotus pose represents devotion, zen and wellness.

The lotus represents purity and devotion.

The aforementioned description embodies the goals of Moksha Yoga. The symbol of fire lotus and seated lotus pose have become indicative of Yoga in western culture and can be easily recognized. With the following logo designs I try to capture this with my own take on the design elements.

Moksha started in Toronto with most providers in The United States and Canada but they are expanding.

Thank you for your time!

IMG_4896IMG_4897IMG_4898

 

 

 

 

 

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2 thoughts on “Corporate Identity Milestone 1: sketches

  1. Nice work Alyson. I really like 3, 4, and 11. There’s a nice balance with #3 that comes through with the line weights. I would experiment with the placement of the company name; as the logo might be too tall once the type is set. 4 has a lot of visual interest. The details really make it stand out. 11 looks like it could be a nice option as a wordmark logo. Will you be creating your own type or will you try to find a typeface that matches your illustrations? When moving forward think about where your logo will be placed. Not only on stationery but on product. Yoga mats, water bottles, signage, clothing etc… This might help you decide on the placement and position of the elements.

    Liked by 1 person

    1. Thank you, Mark. I am going to use a typeface and then alter it in some way. Thank you for your feedback. I have started the illustrator drawings.

      Like

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